During my first campaign with the School for International Training (SIT), I developed a comprehensive suite of print and video assets to promote study abroad programs across Africa. I integrated custom hand-lettering into the primary poster design to provide a unique, organic aesthetic. The print deliverables were rounded out by a double-sided insert, promotional stickers, and a program map designed for use in presentations. To drive digital engagement, I used Adobe After Effects to produce a motion graphics video highlighting the different “Critical Global Issues” each program offers.
Julia Goldberg 