I led the design and execution of this comprehensive marketing campaign to promote School for International Training’s European Study Abroad programs. Deliverables included a full suite of print and web assets: large pop-up banners, postcards, posters, flyers, and custom graphics for email and social media. I successfully elevated the brand’s secondary color palette and incorporated a hand-lettered illustration of the slogan to add a unique, personal touch to the campaign aesthetic.
Julia Goldberg 